Ad writing is crucial to getting high click through rates. On a recent campaign I received 21% ctr on an ad. While unusual it is possible. As always the number one tip for writing your ads is to copy the best. See what the top listed sponsored ads are saying and how the are saying it. They are number one for a reason. Take what they are doing and improve it with testing.

In today’s PPC Tip we are going to discuss and ad layout that has been leading to great click thourghs on recent campaigns. It is called the Click ARROW. As you already know Google will bold the keywords in your ad that match the keywords of the users search query, ie. yellow pants as a search will bold Yellow Pants in your ad. By strategically arranging these bold keywords you can catch the eye of prospective costumer.With the Click Arrow formation we create an “arrow” out of the bold key words.

Take a look at the following ad for yellow pants.

Yellow Pants Collection

Thousands Of Pant Styles For Kids,

Men & Women, 100% Free Shipping!

www.Zappos.com/Yellow-Pants/

The ad by Zappos leaves a lot to be desired. It uses the search query keywords in the title and destination url only. This is a poor use of the bold feature. Lets rewite this ad using the Click Arrow style.

Yellow Pants Collection

Cute Yellow Pants On Sale Today,

Yellow Pants- 100% Free Shipping!

www.Zappos.com/Yellow-Pants/

In the above example you can use how using the bold keywords we created an arrow using title, line 1 and line 2. The eyes of the searcher are drawn by the bold text to look directly at our ad and not at the rest of the page. This simple trick will definitely boost your CTR. Be sure to do A/B testing before you throw out your current ad. More Pay Per Click Tips to come.

Pay Per Click Tips is a post from: Internet Home Business Times

It is not always easy to work from home. It requires drive and discipline. Your 50 hour work week and easily turn into a 90 hour work week or a zero hour week. All to often people will not set clear goals for their home business and either let it consume them or ignore it into bankruptcy. Here is our top ten list to successful working from home.

1. Set Clear Income Goals. By knowing how much you want to earn you will be able to make short term goals to keep you focused and continually increase profit.

2. Office Space. Make sure you have a certain area of your home where business is done. Once you are in the office you need to be working. Working in the kitchen or living room will lead to many distractions and unproductive hours of work.

3. Incorporate your business. The tax savings should not be ignored. This will also help you take your business serious.

4. Outsource. There are very many great opportunities to outsource labor to growing countries like the Phillipines. I have had great experiences using labor found of craigslist.

5.  Communicate with Family. It is important your family understands that you have work today. Its great to spend time with your kids and spouse, but work time should be as free of distractions as possible. Post your hours on the door of your office. Letting everyone know important interruptions only.

6. Set a routine. You no longer have a boss to check up on you. You have to hold yourself accountable for your own work. Getting into a routine will make it easier for your to stay on track with your business.

7. Read The Art of Getting Things Done by David Allen. Now that you work for yourself you no more slacking or dragging your feet. Being productive means less time working. This book will improve your life.

8. Be Social. Working from home can really limit your contact with peers. Schedule time to go to lunch with friends.  Use twitter to keep in contact with colleagues.

9. Respect Your Space. Keep your home office clean and organized. Nothing will kill productivity more than an unorganized cluttered desk. Even thought you are at home you should still be professional.

10. Enjoy! You are living a lifestlye that will bring unity and wholeness to your life. Spend time with family, travel, engage in your hobbies, and continue to grow your business.

Ten Must Follow Work From Home Tips is a post from: Internet Home Business Times