To increase your visibility on the search engines especially Google you can be listed in several different places. The top to places are in the natural listings. Those on the left. And the sponsored listings on the right side. The sponsored listings are paid listing. You can also get you business listed in local results, news (using press release), video results, image results, and the last way is the google base tool. Google Base is basically the classified section of google.

You have probably noticed that on some search queries there are a list of products and prices. This is a free feature that allows you to put links to your product in to a database. I have seen many new stores get quick sales for free using this powerful tool. In the beginning every sale count to get your home based business up and running.

Posting your items is very very easy. You have no excuse for not doing this. First go to http://base.google.com/base/ then follow the instructions listed below.

1. Click on the One at a time link on the Google Base homepage.
2. Select the type of information you’re submitting (or create your own type of information) and click Next >.
3. After you’ve entered and reviewed your item’s formatting, click Publish. Within a few hours, your item will be visible to the world.

You have now increase the exposure for your products on the most used web service in the world. Attracting additional sales with this tool will help give you an edge on your competition.

Micheal Chase-SEM

Must Read Online Marketing Tip for Online Businesses is a post from: Internet Home Business Times

Ad writing is crucial to getting high click through rates. On a recent campaign I received 21% ctr on an ad. While unusual it is possible. As always the number one tip for writing your ads is to copy the best. See what the top listed sponsored ads are saying and how the are saying it. They are number one for a reason. Take what they are doing and improve it with testing.

In today’s PPC Tip we are going to discuss and ad layout that has been leading to great click thourghs on recent campaigns. It is called the Click ARROW. As you already know Google will bold the keywords in your ad that match the keywords of the users search query, ie. yellow pants as a search will bold Yellow Pants in your ad. By strategically arranging these bold keywords you can catch the eye of prospective costumer.With the Click Arrow formation we create an “arrow” out of the bold key words.

Take a look at the following ad for yellow pants.

Yellow Pants Collection

Thousands Of Pant Styles For Kids,

Men & Women, 100% Free Shipping!

www.Zappos.com/Yellow-Pants/

The ad by Zappos leaves a lot to be desired. It uses the search query keywords in the title and destination url only. This is a poor use of the bold feature. Lets rewite this ad using the Click Arrow style.

Yellow Pants Collection

Cute Yellow Pants On Sale Today,

Yellow Pants- 100% Free Shipping!

www.Zappos.com/Yellow-Pants/

In the above example you can use how using the bold keywords we created an arrow using title, line 1 and line 2. The eyes of the searcher are drawn by the bold text to look directly at our ad and not at the rest of the page. This simple trick will definitely boost your CTR. Be sure to do A/B testing before you throw out your current ad. More Pay Per Click Tips to come.

Pay Per Click Tips is a post from: Internet Home Business Times