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7 Ecommerce Link Building Methods

Fri, 10 Jul 2009 05:12:30 +0000

Submit to Web Directories. Submitting to large and vertical directories can generate several hundred backlinks. if you have the time. Find some directories related to your niche to get more than just a like but actual traffic. It is also good to pay attention to the Pr of the internal pages. Don’t forget to look for do follow links.
Submit Press Releases. Write a press release about your store’s launch and it can be released to multiple PR sites, which distribute to various online news outlets. News outlets are very trusted sources and rank highly in the search engine pages. Use a mix of free and paid release. Two of the top site are Prweb.com and Prleap.com. Use the proper press release format.
Link Exchange with Similar Websites. Find sites which are highly relevant so you get links and traffic. Exchanging links can be very useful and you should dedicate a majority of your time to find link partners. Email potential link partners directly. Don’t get discourage if there are no responses just keep looking.
Web 2.0. Build support sites like Squidoo and Hubpages. These are easy to create and see a lot of internal community traffic. It only takes around 15 minutes to set up one fully and you can place important anchor text links on them.With a little promotion these sites can quickly gain Page Ranks of 2 and 3.
Article Submissions. Write a short article on a specific product or topic in your niche and submit it to article directories. One article could generate over a hundred links. Good articles get more links because article is picked up and published on other websites. Some of the top article directories are ezinearticles.com, articledashboard.com, searchwarp.com, and goarticles.com.
Social Media Profiles. There a whole bunch of social websites online which allow you to insert a link to your website on the profile page. Sign up for some of them, preferably using a username and avatar that brands your business or you as a person. This might come in useful when you decide to promote your site via the social website in the future.
Social Bookmarking/Voting Websites. Social voting websites like Propeller or Digg are often crawled by search engines and their links help to get a website indexed especially deep product pages. Use a tool like socialmarker.com to submit your site to these social bookmarking sites.

7 Ecommerce Link Building Methods is a post from: Internet Home Business Times

SEO for ECommerce

Wed, 08 Jul 2009 19:10:03 +0000

One of the best ways to get traffic to your online store is by ranking high in the search engine result pages for important keywords. It is often over looked and only have months of effort realize that certain keywords may not be worth ranking for at first. SEO for ecommerce needs to be done with care an insight to run effectively.

Just because your store is number one for mens shirt doesn’t mean it will be a profitable term. A generic term like this will get an insane amount of traffic but the traffic is fickle and not ready to buy. We have no idea what they are really looking for either.

Do they want a button down shirt, a t shirt, french collar, plaid, or maybe they want a short sleeve shirt? The term mens shirt while is not a buying keyword. People typing that in are still in the early stages of the buying cycle. They are doing their initial research to find what they might like or want to buy at some point.

Before you start an aggressive SEO campaign do some critical review of your keywords. There are THREE main areas to consider when choosing your keywords.

1. The Search Volume. If no one is looking for your keywords then you will have no visitors. You must find estimations on the amount of searches for your market, products, brands, and additional relevant phrases. Using the exact search feature in the Google External Keyword Tool will help you find a reliable estimation of traffic for a given keyword or phrase.

2. The Competition. It is ok if the competition is high as long as you are willing to wait and can be persistent. Realize a more competitive keyword will take longer to rank for and thus will take longer to be profitable. Choose a variety of terms to target that will be able to bring in some traffic now and even more traffic later.

3. The Meaning. What does the keyword searched for imply about the searcher? Someone searching for a :stove” is pretty early in the buying cycle. While someone searching for “Discount Coleman X5 Stove” is ready to make a purchase. Target plenty of long tail buying keywords early in your SEO for ecommerce plan. These words will bring in sales quickly as the competition will be less and the quality per visitor will be very high. Don’t ignore the general terms for they are traffic gold mines. Lots of traffic will bring sales as well as increase brand recognition.

-Steven Webber SEO Specialist

SEO for ECommerce is a post from: Internet Home Business Times